SOULCYCLE
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SOULCYCLE ✧
SoulCycle is a one-of-a-kind fitness experience that goes beyond the ride. The outside world fades away as you clip in. Let go, and push past limits you never knew existed. Our legendary instructors guide you through a high-energy, rhythm-based workout that strengthens your body, clears your mind, and uplifts your soul.
It’s not just a workout—it’s a movement. A community. A transformation. Whether you’re chasing sweat, strength, or pure joy, your bike is waiting.
Are you ready to ride?
Find Your Power. Feel the Beat. Join the Pack.
Campaign Direction, Film, Photography, Typography, UX/UI Design
Role
Art Direction, Design, Editing, and Post-Production
in partnership with Lukas Chmiel [Director, Photographer, Producer], Chiao Chen [Cinematographer], Alexander Fischetti [Gaffer], and Haitao Zeng [First Camera Assistant]
More Work Available Upon Request
Warrior Week
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Warrior Week *
Warrior Week at SoulCycle is a themed fitness challenge designed to push participants physically and mentally through an intense schedule of indoor cycling classes. It typically lasts a week and encourages riders to commit to multiple high-energy sessions, fostering endurance, motivation, and a strong sense of community.
Campaign Direction, Film, Photography, UX/UI Design
Role
Art Direction, Editing, and Post-Production
in partnership with Lukas Chmiel [Director, Photographer, Producer], Chiao Chen [Cinematographer], Alexander Fischetti [Gaffer], and Haitao Zeng [First Camera Assistant]
