Our goal was to create an inspirational identity that signals something new and exciting is happening at Chiat NY by creating a unique and identifiable extension of the corporate brand.
In collaboration with Eric Kopicki, Gina Pido, and Chiat LA
We want to convey the excitement, creativity and energy of the New York office with bold use of type, graphic and color.
Modern, fresh, and unexpected interpretations that stay true to the TBWA brand and it’s most recognizable elements.